Online vendors of keychains featuring miniature Buddha heads in various colours and styles should be discreet and consider carefully their appropriateness, as it may not be respectful to use Buddha's head in such a way.
The National Office of Buddhism’s deputy director, Booncherd Kittitarangkoon, said that they can only ask for cooperation, as there are no regulations to prohibit such use.
He was referring to the trend for keychains featuring small Buddha heads in various styles, such as Buddha wearing sunglasses and with various hair colours.
These keychains are widely known locally as 'Luang Je', or 'Amitofo,' and are sold for 400-500 baht.
