Som Tum Poo Pla Ra (Papaya salad with crab and fermented fish) has been the most sought-after menu and the best-selling dish, with over 4.4 million orders via GrabFood throughout 2023.

A report from Grab Thailand revealed that the other top five most sought-after menus were black coffee, green tea, larb moo (spicy minced pork salad), and Thai tea.

Meanwhile, eggs and drinking water remain hot items, ranking as the most frequently ordered products on GrabMart.Coffee remains the best-selling beverage of all time, with total orders this year exceeding 4.6 million cups.

The vegan menu is the rising star, with the number of orders increasing fivefold compared to the previous year.

The top 5 best-selling menus during the New Year are pizza, mala hotpot, fried chicken, sandwiches, and burgers and the top 5 best-selling items during the New Year are bird’s nest gift hamper, flowers, beauty and cosmetics product gift set, ice cream, and snacks.

The top 5 best-selling items ordered throughout the year are eggs, drinking water, fresh vegetables, milk, and ice. Over the past year, more than 10 million eggs and over 9 million bottles of drinking water were sold via GrabMart.

Skincare products are the rising star, with the number of orders increasing up to five times compared to the previous year.

Chantsuda Thananitayaudom, senior director of Commercial & Marketing at Grab Thailand, said that in 2023, the company has observed notable shifts in the behavioral patterns of platform users.

“There is a discernible trend of consumers seamlessly integrating their out-of-home lifestyles with spending habits through digital platforms.”

She was speaking at the release of the ‘Food and Grocery Trends Report 2023,’ depicting the behaviors of platform users covering both food delivery and on-demand delivery of daily essential products.

The report compiled information from Grab users in six countries, including Thailand.