POLyAMORY: The comedy drama on IGTV
The comedy drama about relationships on Instagram TV of Spanish TV 3.
The drama targets young people in two main ways: The principal means of delivery is Instagram Live, since 72 percent of people aged 16-23 connect to Instagram on a daily basis. It also uses Generation Z codes, conventions and language. It is the first ‘Instagram Live’ TV drama – and you can join ‘live’ wherever you are, whatever you’re doing.