Main photo: PIPATCHARA
Thailand’s cultural heritage isn't just etched in its temples or festivals; it’s alive in the hands of its artisans and designers.
The Tourism Authority of Thailand’s (TAT) new guidebook, “Craft,” highlights 50 exceptional Thai brands and artisans, each one weaving sustainability, creativity, and tradition into their work.
From Lanna lantern-inspired jewellery to eco-friendly fashion and handcrafted ceramics, these artisans offer a fresh take on Thailand’s rich traditions.
Whether you’re a curious traveller or a local seeking new inspirations, here’s a sneak peek at seven inventive Thai artisans redefining the design scene today.
Light up your look with Ghom Lanna
Ghom Lanna is a jewellery brand born out of the heart of Lampang, where designer Weerasit Phusuwan draws inspiration from the enchanting Lanna lanterns that light up northern Thailand’s festivals.
Using “mai pang”—a local bamboo known for its insect resistance—Weerasit crafts striking earrings and rings that blend contemporary design with a deep respect for Lanna heritage.
Photo: Ghom Lanna
His eco-friendly process involves treating the bamboo with herbs instead of chemicals, and the packaging, made from handmade mulberry paper, supports local artisans while reducing waste.
Ghom Lanna is a true celebration of tradition, sustainability, and community, allowing you to wear a piece of Northern Thailand wherever you go.
Address: 8 Soi 1, Tha Ma-O Road, Wiang Nuea Subdistrict, Mueang Lampang District, Lampang Province
Website: https://www.facebook.com/GHOMLANNA
From waste to wardrobe
At the heart of sustainable Thai fashion is “PIPATCHARA”, the brainchild of Pipatchara Kaeojinda. Her designs merge eco-consciousness with cutting-edge style, featuring collections made from recycled materials and biodegradable fabrics.
These creations, from accessories to bold statement pieces, don’t just reduce environmental impacts but provide income to local artisans, transforming everyday waste into fashion-forward masterpieces.
Celebrities like Anne Hathaway and Lisa of Blackpink have even been spotted showcasing her work, proving that sustainability and high fashion can go hand in hand.
Pipatchara’s designs offer a fresh, modern interpretation of Thai craftsmanship, making her a key player in the global sustainable fashion scene.
Address: M Floor (EM Gallery), Emsphere, 628 Sukhumvit Road, Khlong Tan Subdistrict, Khlong Toei District, Bangkok
Website: (https://pipatchara.com/home)
Pattani in Clay and Indigo
In Pattani, local designer Emsophian Benjametha is reviving Thai-Malay craftsmanship through his two brands, “Benjametha Ceramic” and “Ban Dern Din.”
Benjametha transforms the local clay once used for red bricks into intricate ceramics—plates, bowls, and pots that carry the spirit of Pattani’s culture.
Photo: Benjametha
Meanwhile, Ban Dern Din brings back the age-old tradition of indigo batik, using bamboo blocks to imprint patterns inspired by Malay-Thai heritage.
Together, these two brands tell the story of Pattani through tactile, handmade creations that celebrate the past while embracing modern design.
Address: 6/4 Moo 6, Khuan Subdistrict, Panare District, Pattani Province
Website: https://www.facebook.com/BenjamethaCeramic
A scented story from Thai Song Dam
In Suphan Buri, the Thai Song Dam community has turned their heritage into something both practical and delightful—herbal inhalers that double as charming works of art.
These soothing inhalers are packaged in hand-sculpted dolls dressed in traditional Thai Song Dam attire, each one telling a story of Thai values across generations.
Photo : Thai Song Dam
Characters like “Nong Ma Saen” and “Em Thao” add a playful touch to these cultural keepsakes, blending tradition with modern creativity.
The result? A product that’s as rich in history as it is in healing properties.
Address: 80 Thoet Rachan 17 Alley, Thoet Rachan Road, Don Mueang District, Bangkok
Website: https://www.facebook.com/ngamcraft
Save like a serpent
The “Naga Kie Savings – Little Naga Piggy Bank” is a playful nod to the revered Naga serpent, a symbol of protection and prosperity in Thai culture.
Crafted by young novices at Wat Si Samakkhi Tham in Bueng Kan Province, these brightly coloured piggy banks capture the spirit of the Mekong River’s mystical creatures.
Not only do they serve as delightful souvenirs, but they also help preserve local traditions and provide educational opportunities for young artisans. This is creativity with a purpose, blending mythology with modern-day tourism and community support.
Photo : Naga Kie Savings
Address: 301 Moo 11, Ban Siwilai Rung Rueang, Siwilai District, Bueng Kan Province
Chic and conscious creations
At “103 Paper Shop”, discarded paper finds new life as beautiful art pieces.
Founded by Vitaya Chaimongkol, an art director turned eco-artist, this brand turns waste into sophisticated home décor.
Inspired by the textures of stones and rock layers, Vitaya uses natural dyes like turmeric and coffee to create eco-friendly designs that mimic the beauty of nature.
These minimalistic yet striking pieces are a testament to the power of sustainable design, proving that elegance and environmental consciousness can coexist in perfect harmony.
Address: Lat Phrao Road, Chorakhe Bua Subdistrict, Lat Phrao District, Bangkok
Website: https://www.103paper.com
Threads of tradition at Doister
High in the hills of Mae Hong Son, Doister brings the rich culture of the region to life through beautiful, handwoven textiles.
Using natural dyes and patterns inspired by tribal heritage, Doister’s creations reflect the stunning landscapes and unique traditions of the Karen and Lawa communities.
By blending traditional techniques with modern design, Doister is not only keeping local crafts alive but also supporting community-based tourism, ensuring that the benefits of tourism are shared by all.
Address: 89 Khunlumprapas Road, Chong Kham Sub-district, Mueang Mae Hong Son District, Mae Hong Son Province
Website: https://www.facebook.com/doisterwannabe
A soft copy of “Craft” (Thai edition only) can be downloaded at (https://shorturl.at/zPoJx).
