The Creative Economy Agency (CEA) is launching a major Creative City Branding Plan in fiscal 2026, which runs from this October, to elevate Thailand's creative cities on the global stage.
With more than 50 heirloom rice varieties in Loei Province, it is probably not a great surprise that one varietal, Khao Neaw Daeng Mueang Loei or Mueang Loei Red Glutinous Rice, was lost for decades.
The creative economy is one of the fastest growing sectors and a crucial driver of economic growth, contributing 8.01% of GDP.
Over the generations, Thai farmers have developed traditional rice varieties endemic to their land, culture and community. These strains have unique characteristics in terms of texture, taste, aroma and nutritional values, yet many are now being lost, relegated to the past by so-called high-yield strains or destroyed by chemical fertilizers and pesticides.
