The Thai government has welcomed what it describes as “the global impact” of this year’s Songkran festivities, noting that international media outlets had been describing the event as a "World Water Festival" and “a reflection of Thailand's success in blending ancient tradition with modern tourism.”
Government spokesperson Rachada Dhnadirek stated yesterday that the scale of this year’s celebrations were “unprecedented.”
She noted that Songkran, as a UNESCO-listed Intangible Cultural Heritage of Humanity, is capable of fostering global connections through shared cultural experiences and joy.
This year, 42 foreign embassies in Thailand, including those of the United Kingdom, Switzerland, Denmark, Germany, India, Belgium, China, the Philippines, Vietnam, Australia and the United States, participated in public relations efforts to showcase Thai charm through creative and contemporary lenses.
Global news agencies, including AP, Reuters, Euronews and Xinhua, covered the festival extensively, reporting dense crowds at major water-splashing hubs, like Khao San Road.
Meanwhile, North American newswires have officially dubbed the event a "World Water Festival," emphasising its crucial role in driving Thailand’s economy through the tourism sector.
Beyond the festivities, international media also focused on Thailand's safety and regulatory measures. Singapore’s The Straits Times highlighted the "10 Rules" for safe celebration, which include bans on sexual harassment, applying powder without consent and the use of high-pressure water guns.
Rachada added that the government remains dedicated to promoting Thailand’s culture as a tool for socio-economic opportunity, aiming to distribute the benefits across all regions of the country.
