The Thailand Tourism Festival (TTF) 2025, which is being held from March 26-30 at the Queen Sirikit National Convention Center, promises plenty of great experiences and inspiration to explore the country’s rich cultural heritage and stunning landscapes.
Organized by the Tourism Authority of Thailand (TAT), the annual festival aims to promote regional identities, heritage, and sustainable tourism.
TTF 2025 returns March 26-30 at QSNCC, celebrating Thailand’s culture, heritage, and landscapes.//Photo: TAT
This year’s theme, “5 Must-Do in Thailand,” will feature different zones showcasing the country’s cultural diversity, natural landscapes, and emerging travel trends. Each zone will be dedicated to a specific region, giving visitors a chance to experience
Thailand’s distinct flavours, traditions, and crafts in one dynamic venue.
The festival will feature different regional villages, each designed to immerse visitors in its unique environment.
The Northern Village will transport visitors to the land of Lanna culture, featuring Chiang Mai’s ancient temples, including Wat Phra That Doi Suthep, and the natural beauty of Tak's Blue Cave.
Exhibits will highlight traditional crafts like handwoven textiles and silverwork, while local dishes such as tasty Khao Soi noodles and spicy Sai Ua sausage will be available for tasting.
Sai Ua sausage and a feast of Thai delights await hungry visitors and food lovers.
The Southern Village will showcase the region’s cultural diversity with exhibits on Pattani’s intricate fabric patterns and marine conservation projects, including pink dolphin protection in Nakhon Si Thammarat. Food offerings will include authentic Betong chicken rice, Surat Thani oysters, and fiery Southern curries.
Central Thailand’s village will focus on heritage tourism, featuring a vintage train station installation that pays homage to Thailand’s railway history. Visitors will have the chance to sample Khao Chae, a jasmine-scented rice dish, and street food from Bangkok’s famous markets.
TTF 2025 celebrates traditional craftsmanship, featuring exquisite handwoven textiles.//Photo: TAT
The Eastern Thailand Village will highlight eco-adventures, showcasing the butterfly forests in Pang Sida National Park and the coastal fishing traditions of Trat and Rayong.
Fresh seafood and durian-based treats will be available, while folklore and regional myths will add to the experience. The Northeastern, or Isan, village will spice up the five-day festival with the region’s spiritual and cultural traditions, including the Phi Ta Khon ghost festival.
Isan Village invites visitors to experience its best—from Naga legends to the irresistible roasted chicken and somtam salad. //Photo: TAT
Isan’s signature dishes such as fermented fish, spicy papaya salad, and charcoal-grilled meats will keep visitors coming back for more, and traditional sticky rice basket weaving demonstrations will showcase a beloved Isan craft.
A dedicated Sustainable Tourism Zone will highlight eco-conscious initiatives, with a key exhibit featuring a life-sized Bryde’s whale sculpture made from recycled plastic waste.
The installation aims to raise awareness about ocean conservation and the importance of responsible tourism in preserving the environment.
The festival will also feature a variety of performances blending traditional and contemporary Thai entertainment. The opening ceremony will include a grand Khon performance, a UNESCO-listed masked dance-drama based on the Ramakian (Ramayana) epic.
Additional performances will include classical Lanna and Isan dance ensembles, the acrobatic Nora dance from the South, and Nang Talung, a shadow puppet show from Nakhon Si Thammarat.
Live music will be a major attraction, with performances spanning Thai folk, jazz fusion, and contemporary pop. Thai jazz saxophonist Koh Mr. Saxman will collaborate with a traditional Thai orchestra, merging classic and modern sounds.
Interactive workshops will offer experiences such as traditional drumming, Thai boxing, and reenactments of historic Thai legends. Street performances, puppet shows, and fire dancers will add to the lively atmosphere.
TTF 2025 will conclude with a spectacular light and sound show featuring music, digital projections, and choreographed dance, celebrating Thailand’s cultural heritage and vibrant spirit.
Expected to attract thousands of visitors from around the world, TTF 2025 promises a comprehensive showcase of Thailand’s tourism offerings, inspiring travellers to explore the country’s diverse landscapes, traditions, and experiences in 2025 and beyond.
