Thailand’s national soft power sub-committee on books will propose to the government the establishment of ‘the Book Institute’ and ‘One Province, One Landmark Library’. Charan Homtientong, its chair, said that…
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Thailand’s national soft power sub-committee on books will propose to the government the establishment of ‘the Book Institute’ and ‘One Province, One Landmark Library’. Charan Homtientong, its chair, said that…
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The National Soft Power Strategy Committee has recognised 11 sectors and activities for promotion as elements of Thailand’s soft power. It has also approved a 3 billion baht budget to…
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2023 may not have been a very good year for most of us given the sluggish economy, wars and uncertainties but for Thais at least, there were some glimpses of…
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From cat patterned pants to crab printed trousers and sumptuously designed ice cream imitating mackerel, Thailand’s provinces are going all out to promote the country’s creative economy. They are using…
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The Ministry of Commerce has aimed high, with an ambitious plan to promote and market eleven “soft power” sectors, which are expected to create 20 million jobs for Thais and…
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The National Soft Power Development Committee (NSPDC) has decided, in principle, to approve about Bt5.1 billion to promote 11 elements of Thailand’s soft power, from food and festivals to music,…
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With a spate of critically lauded novels — one of them picked up by Netflix — a new wave of young Thai authors looks poised to break through on the…
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Prime Minister Srettha Thavisin and his cabinet will watch the popular Thai movie “Supparer” (the Undertaker) tomorrow (Wednesday). The film has grossed at least Bt400 million at the box office…
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For the past several years, postal service providers around the world have faced new challenges as digitalization has taken hold, a situation that significantly accelerated during the Covid-19 pandemic. The…
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For decades, movies very effectively influence thinking, imposing sometimes controversial values, defying religious concepts, occasionally blurring the lines between rights and wrongs and confusing the world as to who heroes…
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Thailand plans to make full use of its soft power, which includes Thai boxing and food, in the hope of attracting more tourists to visit Thailand this year. Acting Government…
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Soft power. The United States has Hollywood, jazz and Facebook while South Korea can boast K-pop, kimchi and taekwondo. For Thailand, pad thai, tom yum kung and Muay Thai pack…
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After female Thai rapper, Danupha “Milli” Khanatheerakul, ate mango sticky rice during her Coachella concert performance a week ago, the Thai dessert suddenly became a hot item and has been…
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Thailand is ranked 35th out of 120 countries on the Global Soft Power Index 2022, a fall from 33rd last year. “Soft power” has recently become a buzzword in Thailand,…
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For many years, South Korea has been projecting its soft power on the global stage, mainly through successful export of its teledramas, the increasingly popular K-pop music, Korean movies, and…
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