Thailand to use the “5Fs” of soft power to promote tourism this year

Thailand plans to make full use of its soft power, which includes Thai boxing and food, in the hope of attracting more tourists to visit Thailand this year. Acting Government…

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Countries around the world use soft power to spread their appeal and influence, though some have proved more successful in achieving this than others. (Photo by Z @dead____artist)

From Thailand to America to China, the secret to global success is soft power

 Soft power. The United States has Hollywood, jazz and Facebook while South Korea can boast K-pop, kimchi and taekwondo. For Thailand, pad thai, tom yum kung and Muay Thai pack…

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Why Thailand’s soft power is not as successful as South Korea’s

After female Thai rapper, Danupha “Milli” Khanatheerakul, ate mango sticky rice during her Coachella concert performance a week ago, the Thai dessert suddenly became a hot item and has been…

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Thailand’s soft power ranked 35th globally

Thailand is ranked 35th out of 120 countries on the Global Soft Power Index 2022, a fall from 33rd last year. “Soft power” has recently become a buzzword in Thailand,…

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Masked actors pose during an event organized by the Enigma Room escape game in Milan on November 14, 2021, where participants play some of the games of the world-famous South Korean TV survival drama television series “Squid Game”. (Photo by Piero CRUCIATTI / AFP)

Lessons for Thailand from South Korea’s soft power

For many years, South Korea has been projecting its soft power on the global stage, mainly through successful export of its teledramas, the increasingly popular K-pop music, Korean movies, and…

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