11 July 2024

While his future as the next prime minister of Thailand remains a matter of wait-and-see, Pita Limjaroenrat, leader of Move Forward, became “the Tourism Ambassador” for Thailand on Friday.

On his Facebook page, he posted about the destinations in Thailand he has visited and loves. His posts came after news that the Tourism Council of Thailand and the Tourism Authority of Thailand invited him to be the tourism ambassador for the country.

He wrote that he has visited many places throughout Thailand while serving as an MP. Thailand has beautiful and interesting destinations, many of which are not yet on tourists’ itineraries.

He wishes to see Thai tourism revived, after being hit by the COVID-19 pandemic, and be environmentally friendly.

He broke down “THAI” as ‘T’ standing for tranquil tourism, such as the slow pace of life on the Ta Pi River in the southern province of Nakhon Si Thammarat. ‘H’ stands for homestay tourism, like Japanese-style farm-stay or agritourism in Italy. This kind of tourism could take place in Sukhothai province, he wrote.

The ’A’, Pita wrote, stands for adventure tourism. Thailand has many places where tourists can enjoy rock climbing, other than in Krabi and Chiang Mai. Pita gave examples of Lampang, Kanchanaburi and Lopburi provinces.

Pita said ‘I’ stands for indigenous tourism, which he loves the most. “This kind of tourism consists of culture, cuisine and crafts, which are fascinating.”

The problems facing indigenous tourism, however, include a shortage of labour, safety and difficulties reaching places.

With his posts, he attached photos of him visiting Mae Hong Son, Chumphon and Pattani provinces.