Thailand’s Ministry of Digital Economy and Society officially launched the TH-AI Passport platform today via aipass.go.th, following an early registration drive that began on August 19.
The initiative grants the public free access to 33 premium AI models from 14 leading global providers.
Users can leverage the platform for advanced capabilities, including image and video generation, music creation, deep data analytics, coding and website building.
Monday's rollout marks a critical milestone for the government, testing whether the public will actively adopt the technology and meet its ambitious target of five million users.
The launch coincides with efforts by the Electronic Transactions Development Agency (ETDA) to draft Thailand’s first Artificial Intelligence Act, currently in the public hearing phase.
Industry leaders are calling for balanced legislation that safeguards data without stifling growth in Thailand's 50-billion-baht AI market, in which foreign technology currently accounts for roughly 40 billion baht.
Private sector representatives are urging lawmakers to define clear use cases and apply uniform standards across both domestic and international tech firms.
