Indian tourists are streaming into Southeast Asia, cementing the world most populous country’s position as a key growth market for a travel and tourism sector that is feeling the pinch of China’s slower-than-expected re-opening.
From airlines like IndiGo INGL.NS and Thai Airways THAI.BK to hospitality chains offering thousands of rooms, companies are tapping into India’s burgeoning middle-class and growing spending power, executives and analysts said.
“Southeast Asia is obviously very well positioned for a lot of the growth that is inevitably going to come from India,” aviation analyst Brendan Sobie told an industry conference last month.
The travel and tourism industry is critical for several Southeast Asian economies and contributed about 12% of the region’s gross domestic product before the COVID-19 pandemic. It also employs more than 40 million of the region’s people, according to the Organisation for Economic Cooperation and Development.
For a decade or so, the sector was fuelled by China but official data from four Southeast Asian countries shows a weak recovery with the number of Chinese visitors in May at least 60% lower than the same month in 2019.
A long-term increase in Indian tourists would lead to a recalibration of airline capacity, hospitality offerings and tourism operators – early signs of which are underway, according to industry members.
India could emerge as the next China “in terms of outbound tourism growth” over the next decade, though connectivity would be constrained by fewer airports there, the Asian Development Bank (ADB) said in a May report.
“India could become the story in the decade after the pandemic for tourism,” it said.
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Strong uptick
In Thailand, where tourism is an economic mainstay, the number of Indian tourists – though fewer than Chinese in absolute terms – is only about 14% lower than it was in 2019.
In 2019, Chinese visitors spent about $197 a day in Thailand and Indians spent about $180, with both visiting for about a week, according to Thai government data.
Tanes Petsuwan, deputy governor of the Tourism Authority of Thailand said 1.6 million Indians were expected to visit the kingdom this year.
In May, more Indians than Chinese visited Singapore while that same month nearly 63,000 Indians visited Indonesia compared with just over 64,000 Chinese.
“Indian routes are very strong,” said Chai Eamsiri, chief executive officer of Thai Airways, which is flying 14 flights a week to China – down from about 40 before the pandemic – and 70 a week to India.
Some of a possible doubling of Thai’s narrow-body aircraft fleet over next decade would be deployed to India, Chai said.
Indian budget carrier IndiGo, which has ordered 500 Airbus AIR.PA narrowbody jets to meet regional demand, said it had seen a “strong uptick” in routes between India and Southeast Asia that it connects with more than 100 flights a week.
“We are introducing flights to Jakarta in August, as well as additional frequencies to Singapore,” said Vinay Malhotra, IndiGo’s head of global sales.
Overall, seat capacity on scheduled flights between China and Southeast Asia was 57% below pre-COVID levels as of June but flights from India to the region had recovered to about 90%, Sobie said.
Indians are helping to sustain a post-pandemic rebound for hospitality chains, including Minor Hotels, which has 45 properties in Southeast Asia with more than 6,000 rooms.
“The Indian market is consistently one of our top source markets,” said CEO Dillip Rajakarier, adding that the hotel chain – part of Bangkok-listed Minor International MINT.BK – had intensified marketing across India.
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Time and Money
In June, Pratyush Tripathy and four friends hopped on a two-and-a-half hour flight from the Indian city of Kolkata to Bangkok for a five-day holiday, much of it in and around the beach resort of Pattaya.
The trip cost between 40,000 and 60,000 Indian rupees each, about the same as a flight to Europe, said Tripathy.
“It will save you time and also money,” said the 33-year-old software professional, explaining their decision to visit Southeast Asia, where Indians can usually get visas much more easily than they can for European countries and the United States.
Flight bookings from India to Bangkok jumped by 270% between January to June this year compared with the same period in 2019, according to Indian online travel portal Cleartrip.
Thailand’s central bank expects 29 million visitors this year and 35.5 million in 2024. That’s still fewer than a record of nearly 40 million in 2019, but the Bank of Thailand forecasts that the sector will help drive overall economic growth to 3.6% in 2023 and 3.8% next year, compared with 2.6% in 2022.
To cash in on the surge, Thailand’s tourist industry must understand Indians’ preferences, particularly around food and entertainment, said Somsong Sachaphimukh, vice president of the Tourism Council of Thailand.
“If we don’t adjust quickly, neighbouring countries will draw in those visitors,” Somsong said. “Thailand has a lot to offer, so this is a big opportunity.”
